Shopify stores are the most popular eCommerce platforms for small businesses. Thousands of entrepreneurs use Shopify to start their online businesses, and millions of customers visit the platform every month.
Your store should be more than just a place where people can buy products; it should also provide them with value. This can be done by creating content such as blogs and videos or offering free shipping and discounts.
A Shopify store that is profitable and generates revenue is the one that has been able to create a niche for itself. This is essential because it will make you stand out from the crowd and draw clients looking for what you offer.
There are multiple things you can implement to improve your store’s performance. To help you get started, here are several marketing strategies that will make a profitable Shopify store.
Social Media Marketing
Social media marketing is viewed as one of the most effective ways to market your Shopify store. It’s a cost-effective way for any business to reach out to its customers and build engagement with them.
While you can use social media to promote your products, it’s also a good idea to use it as a customer service tool. Social media sites or platforms such as Facebook, Instagram, and Twitter are great places to interact with your customers.
You can answer their questions, share tips and tricks on making the most of their products, or even provide tutorials on how they can create their own designs using your platform.
Emails are often deemed more reliable than social media and search engine results. It is a more professional way to communicate and build trust with your audience. With that in mind, it’s important to have an email marketing strategy in place.
Email marketing is perhaps one underrated tool for increasing sales and building customer loyalty. You can tap email marketing to send out a number of different types of messages, including:
- Promotional emails that feature sales or discounts on products from your store
- Product updates or information about new items you have in stock
- Newsletters that contain useful tips for running your business
Videos are a great way to show off your store’s products and services in action. That is why Shopify stores are investing more in video marketing.
You can make YouTube videos or create Facebook ads with videos. The more videos you craft, the easier it will be to get a consistent audience and increase your sales.
By creating unique, high-quality content for your store, you can attract more customers and show off the expertise behind your products or services.
Search Engine Optimization
Optimizing your Shopify store is another key aspect of your shop’s success. It’s one of the proven ways to drive traffic to your storefront, especially if you are just starting out and don’t have a lot of products or reviews yet.
There are different factors that go into SEO, including keyword research and link building. However, there are also some simple things you can do right now on Shopify that can help skyrocket your rankings in search engines like Google.
Here are a few quick tips to make your store more search engine friendly:
- Use descriptive titles and descriptions for your products. Titles should be concise and informative, while descriptions should be longer and engaging.
- Make sure each product has at least one image associated with it. This can increase click-through rates on your site by up to 65%.
- Create unique product pages with unique content (i.e., don’t just copy/paste the same information from one page to another).
Content marketing is a form of online marketing that focuses on creating relevant and engaging content to attract and retain customers. It can be used by Shopify store owners that want to generate leads from other businesses.
External sites like Youtube and Reddit are great for getting your content in front of potential customers. You can also create videos or ebooks that teach your customers about the products you sell.
If you create valuable and relevant content, other businesses will share it with their audience. This is how you can build relationships with potential customers outside of Shopify (and even attract new customers).
User-generated marketing is a form of content marketing that relies on customers to create and share their own content about your products.
This can be done using social media tools, such as hashtags, contests, or giveaways. By encouraging customers to participate in your campaigns, you get more exposure for both your business and brand.
If you are selling mugs on your website, you could create a hashtag and challenge users to share their own designs for the mugs using that hashtag. You can also offer prizes to those who participate in your campaign, such as free shipping or discounts on other products.
Affiliate marketing is a profitable option if you want to build a Shopify store. You can create an affiliate program for your Shopify store and then recruit affiliates to promote your products.
You can also use affiliate marketing as an effective tactic for acquiring new customers. If you have an affiliate program in place, you can incentivize users who sign up for it with discounts or other rewards that increase their desire to buy from your store (which will hopefully lead to future sales).
Marketing your Shopify store is an ongoing process. You can’t expect to simply open a Shopify store and begin generating sales immediately. You need to invest the time and effort required to market your business and ensure it has enough visibility for customers to find you.
You can do this in many ways, including social media optimization, email marketing, SEO, content creation, affiliate marketing, etc.
The key is to figure out the right mix of strategies for your business and then implement them. These five marketing strategies above can be a solid foundation for you to start you building a profitable Shopify store.