CASE STUDY

UK Life Insurance Provider

Our client is a UK-based insurance provider selling life insurance and critical injury cover. When starting with us in 2020, they had minimal web presence and struggled with ranking against other major insurance brands.

model

B2C Website

Sector

Insurance

growth in search traffic

1543%

The challenge

Optimized For The Wrong Keywords

With no effective search strategy, our client wasted time and money optimizing for the wrong keywords and backlinks. They needed an approach that was tailored for competing in the crowded insurance space.

Our Solution

Phase One

We advised a staggered strategy to methodically build authority before tackling competitive keywords.

We identified less-competitive long-tail keywords to target first, then. built links to optimize pages around these terms.

Phase TWO

With a solid foundation, we went after higher-value insurance keywords, and continued strengthening backlink profile and content.

The Results

our staggered strategy delivered huge growth

1,543% increase in organic search traffic, up to 2,000+ monthly visitors.

Now ranking on page 1 of Google for core insurance keywords.

Converted newly ranked keywords into more leads and sales.

Continually optimizing and expanding reach and traffic every month.

Key Takeaway

QUADRUPLE-DIGIT GROWTH

With the right-phased approach, we drove quadruple-digit growth for a new insurance site in a highly competitive space. A focus on building authority before targeting core terms was key to their success.

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