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Blog Post Link Building

Link Building Guide: Nine Strategies That Work in 2020

One of the most effective ways of succeeding in SEO is to stay up to date with what’s happening in the industry. This means keeping tabs on the latest algorithm changes that Google keeps rolling out and also consulting other industry experts to find out about new tricks and strategies that are working for them. In this Link Building Guide we aim to show you what is working in 2020, from our own experience!

Here at Profit Engine, we’re continually testing new techniques to ensure our clients are getting the best possible results in their SEO campaigns. Recently, we set out to find the best link building tactics that still work in 2020. After a lot of research and testing, we settled for nine methods that we’re about to unleash for the first time. And that’s not all; we’ll also share a handy tip that we use to boost our guest posting and outreach results. So, read till the end to brush up your SEO skills and stay ahead of the pack. Most importantly, implement what you learn in this detailed guide as that’s the only way you can boost your traffic and ultimately your business revenue.

Ready? Let’s dive straight in!

Technique #1: Link roundups

Link roundups offer an excellent method, not only for building powerful backlinks to your website but also for starting valuable relationships with other webmasters. If you’ve never used or even heard about this link building strategy, here’s what it entails.

For starters, link roundups are daily, weekly, or monthly blogs where a site owner curates exceptional content that has been published recently by others in their niche. Essentially, the publisher surfs the web looking for high-value content that they can share with their readers. They then write a short description of each of these resources and link back to those pages.

How to find link roundup opportunities

When using this method to build backlinks, you first need to find websites that run roundups in your niche. For this step, go to Google or Twitter and pop the following search strings:

  • “keyword” + “best blog posts”
  • “keyword” + “best posts of the week”
  • “keyword” + “best posts of the month”
  • “keyword” + “best pieces of content”
  • “keyword” + “link roundup”
  • “keyword” + “roundup”

Contacting site owners

Once you’ve found several relevant sites, it’s now time to reach out to the owners requesting them to consider your content in their future roundup chains. Start by finding their contact information, preferably email addresses or social media handles. A few tools you can use here include Hunter.io for finding emails and LinkedIn when you need to gather more details about your target contacts.

Armed with the right contact information, you can now go ahead to contact the website owners. The following is a simple email/social media message template that has worked magic for us:

Hey (site owner’s name), A New Resource for Your Roundup

Hey (site owner’s name),

I just came across your (roundup name) this morning. You’re doing such an excellent job!

I’m reaching out because I recently created (content description) that might be a good fit. If interested, you can check it out here: URL here.

Either way, keep up the fantastic work J

Cheers

(Your name).

The reason why this pitch works is that it’s simple, straightforward, and not spammy or pushy. Your aim should be to let the webmaster know that your content exists while avoiding being seen as begging for a link. If they think your post is stellar and deserves to be seen by their audience, then you’ll be lucky to score a free link.

Technique #2: Broken link method

A lot has been said about broken link building, including claims on how it no longer works and not scalable enough. However, we can assertively say that this technique still works if you have the right system and are ready to put in the work.

So, shall we get started!

Just as the name suggests, this popular link building strategy entails finding opportunities in broken links to build new links to your site. You will need to identify sites that are pointing to pages or websites that have since been deleted or shut down and inform their owners about it. In the process, you can suggest that they point to a resource on your site that offers equally relevant or even better content than that which is already broken. Simple, right?

Here’s how to find relevant broken links

There are several ways you can use to find broken links on any website. But for this guide, we’ll show you two easy methods that offer effective results.

For starters, we recommend a tool we’ve used with a lot of success named Check My Links. It’s a free Google Chrome extension that helps you find broken links page by page. All you need is to visit your target website, run the tool, and let it identify all the broken links on its pages.

Another method we use when we want to find broken links in bulk is through the broken link checker by Ahrefs. This powerful tool enables you to scan and locate every 404 error pages that exist on your target website. Ahrefs also shows you all sites linking to these broken pages, which is the information you want for your link building work.

Contacting site owners

If you have already compiled a list of sites with relevant broken links, you can now go ahead and contact their owners. Use the same process we explained earlier to find their best contact details and send them the following email:

Hey (site owner’s name),

My name is Jason and I’m an avid reader of the awesome content you publish here regularly.

However, as I was searching for some information on SEO this morning, I stumbled upon a link that didn’t seem to be working. The link in question is in this post (insert URL here) and goes to this page (enter URL here).

It looks like it used to be a post on SEO techniques, but the (site owner’s name) removed it.

We just created a similar guide last week and wanted to ask if it might make a suitable replacement for you? Here’s the link (URL here).

Either way, keep up with the great work.

Cheers!

(Your name)

Technique #3: Podcasting for link building

Less than a decade ago, podcasts were hardly a topic in the ever-growing marketing industry. Today, nearly every expert is hosting one either on their site or on popular aggregator platforms like Stitcher and iTunes.

Apart from using podcasts to reach and grow your audiences, you can also use them to acquire valuable links, whether as the host or the guest. How this happens is that the website hosting the podcast will usually link to their guest’s website. In return, the guest will link back to the podcast to direct their readers or subscribers to check out the resource. Some fans are also likely to link to their favourite podcasts on the hosting site.

But that’s not all as these links tend to drive highly targeted referral traffic that you can tap to grow your email list, boost your social following, and increase sales. When leveraged correctly, podcasting also offers an excellent way to build brand authority and trust.

Technique #4: Turning unlinked brand mentions into links

If you’re looking for a simple way to build links to your website, we highly recommend you prioritise this one. Essentially, the technique involves finding websites that mention you, your brand, or anything that is directly related to your business but do not link back to your site. When someone does this, it means they’re already familiar with your business, which makes it very easy to convince them to give you a link.

So, how do you find unlinked mentions in a sea of websites?

There are several ways to do this, but I’ll show you two simple methods that I use and which have worked for me.

For starters, I implement the Ahrefs Alerts tool to track brand mentions on the web. To set up a campaign, all I need is to specify the search terms(s) I want to track, my preferred language, web sources that I’d like to track, and where I want the results to be sent to (email). To avoid needless or false notifications, I always block my domain from the tracking process.

Another simple method that I use is through a handy tool known as Brand24. This is a social monitoring and listening tool that helps you track keywords and brand mentions across multiple online channels. To set it up, you need to create a new project that consists of the keyword you want to track (in this case your brand name), the channels you’d like to include, and finally the keywords you don’t want tracked (if any). Monitoring begins immediately after you set up your campaign while results are returned after every hour. You can choose to receive your notifications via email or by visiting the tool’s user dashboard area.

Once you’ve identified several potential link building opportunities, it’s now time to reach out to those websites to try and convert the unlinked mentions into links. You’re free to ‘steal’ the following outreach template that I have used with impressive level of success:

Hi (site user’s name),

Jason here, from My Profit Engine.

First off, thank you for mentioning My Profit Engine in your recent post on link building for affiliate websites. (Insert the article’s URL here)

Such an excellent article. I particularly loved your unique insights on the broken link method.

Anyway, I was wondering if it might be possible to include a link to our site, in case your readers want to learn more about what we do?

(Insert link to your site here).

Either way, keep up the nice work,

Cheers!

Jason.

Technique #5: The HARO strategy

We all can agree that getting backlinks from authority websites is one of the hardest things any website owner can deal with (of course, along with creating valuable content consistently). Fortunately for you, there are still a few ways you can use to land these enviable links even if your website is still a ‘nobody’ in your industry.

HARO, which is an abbreviation of Help A Reporter Out, is a free service meant to provide journalists and reporters with sources of information for media coverage. In return, the sources which mostly comprise of bloggers and business owners get press mentions and backlinks.

How to use HARO to acquire high-quality backlinks

To begin with, you’ll need to sign up as a source on the HARO website. This service sends out three emails from Monday through Friday at 5.35 am, 12.35 pm, and 5.35 pm ET time. What you will be looking for in these emails are requests you think are relevant to your niche and whose answers you can provide expertly. You will then submit a pitch to the news outlet that sent that particular request.

To stand a chance of getting responses, you will have to provide detailed and well-thought-out answers, especially if your target outlet is a popular name. While at it, do not forget to provide a link to your website and your author bio.

HARO might not promise tens of backlinks, but the few you acquire using here will likely be powerful and worth the hassle. With time and as your pitching experience grows, you should be able to land links from some of the world’s biggest news media houses like the New York Times, Inc., and Forbes.

Technique #6: Pre-outreach link building method

Let’s face it; creating quality content is difficult and time-consuming. Promoting it is even more difficult, especially when you have to compete with thousands or even millions of other websites for reader attention. As such, the one thing you want to avoid is to create content that no one is interested in reading, watching, or linking back to.

Pre-outreaching is a strategy that involves contacting other websites to promote content even before you can publish it. The idea is to inform people you collaborate with or industry leaders about a piece of content you are creating and which you think they could love.

For the best results, only use this strategy when you’re sure that the content you’re creating is super interesting and probably contains data from your research or experiments. Sure, it could be a topic that has been written before by others, but if you can approach it from a unique angle, then it’s likely to elicit some interest.

Another way to increase results with the pre-outreach method is to leverage your existing industry connections and brand power. Indeed, this method hardly works optimally for new or little-known websites with few or no relationships with industry experts and content promotion partners.

Finally, once your post is live, give priority to those who responded positively to your initial outreach email. Send a simple email requesting these webmasters to share it with their social following or email lists or offer feedback on it. A word of caution here is that you should refrain from openly asking for a link. If they think the post deserves a backlink or mention, then you be sure they will be happy to give it some love.

Technique #7: .edu resource page link building

A few years ago, Google rolled out a ferocious algorithm that severely punished websites that were seen to be misusing the powerful .edu backlinks. As has always been the case with all major algorithm changes, thousands of sites were significantly affected, losing massive amounts of traffic in the process. Since then, the SEO industry toned down on building .edu links with some experts even discouraging webmasters from using them altogether.

However, I’d like to confirm that .edu links still work and are as powerful as ever, only that you’ll need to be extra careful to avoid crossing Google’s red line on them. For starters, do not overuse this strategy or make it your primary link building method. Having .edu links from fifty different sites is obviously going to look shady in the eyes of Google, especially if yours is not an authority site.

Finding opportunities for .edu link building

Say you have a website on debt management, and you’re looking for relevant resource pages on popular University websites. To do that, pop the following search strings on Google:

  • Site:edu “your keyword”
  • Site:edu “your keyword” + inurl:links
  • Site:edu “your keyword” + “resources”
  • Site:edu “your keyword” + öther sites”

Using this method, you should find several relevant resource pages that could accept some of your detailed and professionally done content pieces. Email the people who run those pages using the following simple script:

Hi (name),

I was searching for content about (topic) on Google this morning when I stumbled upon your excellent resource page: (URL here).

I just wanted to thank you for creating this page. I would never have found the (resource they link to) were it for this resource.

Coincidentally, I recently published a detailed post on (topic) where I share (brief description). It’s full of actionable tips and is backed by verifiable facts and data.

You can check it out here: (URL)

The guide might make a great addition to your page.

Either way, thank you for the lovely work you’re doing.

Have a nice day!

Regards,

(Your name).

Technique #8: Moving man method

The name ‘Moving Man Method’ was coined by Brian Dean of the famous Skyscraper technique. The concept behind this method is quite similar to the broken link strategy that I explained earlier on.

To begin with, you will need to find online businesses and webpages that are outdated or those that have changed names recently. After that, look for sites that still link to these dated or invalid resources and let them know about it.

Take a look at this example; a local restaurant just closed shop after many years of operating. As a result, they leave behind a shell website that no longer serves its purpose. To find everyone who was linking to them, check the site using a backlink checker of your choice. I’m a big fan of Ahrefs but you can use many others, including SEMRush, Moz Link Explorer, or Majestic SEO.

Note down all websites that are still linking to their pages. If they are many, you can choose to go for only those you deem to be the best fit based on factors like niche and authority. From here, try contacting their owners to inform them about the closed business while also suggesting your site as a great replacement.

Technique #9: Guestographics

Just as the name suggests, the guestographics method of building links is a combination of guest posting and infographics. It entails creating infographics and publishing them on both your website and other sites. Usually, you will need to write highly informative articles that you then repurpose to create a visual asset for building links.

Suppose you run an e-commerce site which, as you probably know, can prove quite tricky to attract backlinks naturally. For this reason, you might decide to create a well-thought-out infographic and start promoting it to other website owners in your industry. The trick for succeeding here is to target a topic that hasn’t been covered exhaustively by others, but which still garners a lot of interest in the industry.

Create an epic piece of content on nearly everything you think can be included in the post. You can then hire someone to create a colourful infographic from your written content, or you can even do it yourself if you have the skills.

Once it’s ready, begin contacting site owners to inform them about the visual piece and show them how it could benefit their audience. If your infographic is well done and you’re lucky enough, you should be able to score a few links from your outreach work.

Bonus tip: Using Google Images to finding guest posting opportunities

You’ve probably heard some SEOs claiming that guest posting is dead; however, nothing could be further from the truth. When done correctly, guest posting remains to be one of the most powerful techniques for building links and boosting site traffic. Here at Profit Engine, we offer bespoke outreach services, with the majority of them being guest posts on niche relevant and quality sites.

Over the years, we’ve streamlined our process for finding sites to guest post on. A simple tactic that has worked exceptionally well for us is through the use of Google images. Here’s the exact procedure we follow:

  • First, we identify a few webmasters that write a lot of guest posts in a particular niche.
  • We then capture the URL of the headshot that they include in their author bio.
  • Finally, we reverse search this image on Google to find everywhere it’s featured, which in most cases are websites where their guest posts have been published. Easy-peasy, right?

Tying it all together

So, there you have it; our top nine most effective link building tactics that work in 2020 and a sweet bonus tip to scale your guest posting results. Each of these methods has worked superbly both for us as well as our clients’ websites. If you’re just starting out, we advise you to choose one technique at a time and perfect it, before moving on to the next.

Of course, do not overdo any of them as this could land your website into trouble with Google for over-optimization. Other than that, you need to take a lot of caution with your choice of anchor texts. Ideally, you want to mix things up and avoid overusing the exact match text. Finally, always strive to build your links from relevant websites that are either in your industry or related fields.

So, what did we leave out? Have a secret method that has been bringing fantastic results? Leave us some feedback in the comments below.

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Blog Post Link Building

A Practical Guide To Internal Link Building

SEO Internal Linking

If you run an online business and want to rank highly on Google for your profitable search terms, you’ll need links – and of course, high-quality content to keep the resulting traffic. Links, whether from external sources or within your site, are the best way Google finds your posts and pages. Essentially, Google spiders follow links pointing to various parts of your website and use the content they find on those pages and posts to rank your business on search results.

The entire process of how search engines operate is pretty exciting, but that’s a topic for another day.

For now, I’m going to show you all you need to know about internal links, their importance in SEO, crucial guidelines to observe when using them, and common mistakes to avoid. By the end of this guide, you should be able to do internal link building like a pro, send all the right signals to Google, and grow your business in a very affordable way.

Ready to learn? Let’s get started!

The basics – what is an internal link?

Just as the name suggests, this is a link built in your website, and which points to another relevant page or post within your site. The aim of using these types of links is to connect different parts of a site and to improve the experience of both Google and visitors in discovering and navigating your content. Unlike external links, which are links coming from other websites to yours, you have more control over where to point internal links and the anchor texts to use for maximum effect on SEO.

What makes internal linking so important?

When it comes to SEO, most business owners and SEO professionals tend to invest heavily in external links while neglecting their internal counterparts. Sure, the former will likely cause the biggest shifts in rankings, but that doesn’t mean you should ignore internal links completely. Indeed, these links do more than just impacting rankings as we’ll find out below:

Improves navigation

How you’ve structured your website can have a significant effect on the overall success of your website. The easier it is for users to navigate your site, the better their experience, and this shows in the increased conversions and business growth. What’s more, happy visitors are likely to dwell longer on your business, which sends positive signals to Google and results in higher rankings.

There are several methods you can use to improve your site’s navigation, but only a few are as effective as placing internal links at the right places inside your website. To begin with, you can place links to your most important pages on the navigation bar. This makes it easier for visitors to locate vital pages like the homepage, services, about, and contact us pages. Alternatively, you can use internal links to help users find pages that are deep inside your website and not included in the main navigation area.

Reduces bounce rate

A website’s bounce rate represents the percentage of web visitors that enter and leave the site without visiting any other pages. Google uses bounce rate as one of its many ranking factors – the lower the rate, the higher the chances of ranking better on its search results.

Interlinking pages on your website significantly encourages visitors to visit multiple pages, and consequently spend more time on your site. This alone is enough to signal Google that your content is high-value and, therefore, worth showing to more people looking for similar queries.

Passes link equity

Say you have an excellent linkable asset on your site that keeps attracting links and ranks highly on search results for its target keywords. Better yet, it brings tons of traffic to your website every month and is one of your most valuable resources in the overall success of your online business.

While the results it brings to your business are probably enough, you can squeeze out even more value from it with a little trick – internal links. By adding links that point to other relevant web pages in it, you will be passing around the link equity (and traffic) to other parts of your website. This strategy also works best when you have newly created content that you want to index and rank quickly. By linking out to the new page from an already well-performing page, you make it easier for Google search crawlers to discover and index it.

How to do internal linking the right way

Internal linking is supposed to be an easy job. I mean, what’s so difficult about adding a link here and there inside your own site? Well, the truth is there’s more to it than just adding links: you’ll need to get your site structure right to enjoy maximum results.

In this section, we share five practical steps to creating an efficient internal linking SEO strategy that boosts your site’s rankings and ultimately increases revenue.

Find and fix broken pages

Nothing undermines user experience in a site more than a broken link. As if that is not enough, broken links waste link equity as well as your site’s crawl budget.

When creating internal links, ensure that every page you are linking to exists and serves the purpose for which it’s meant – to offer the user more detailed information on a given topic. Directing visitors to a broken link is one of the surest ways of losing, something you’d certainly want to avoid.

So, how do you find broken links on your site?

The issue of broken links often arise due to reasons like deletion of a page, reformation of a site, and misspelled URL. To identify these links, I recommend using tools, especially if your website already has many pages and, therefore, too complex to inspect manually. A few checker tools that I’ve found useful here include Screaming Frog, Ahrefs Broken Link Checker, Sitechecker, and Google Webmaster Tools. All of them work pretty much the same way by crawling, auditing, and listing missing pages that bring back the broken link errors.

Prioritise orphan and dead-end pages

The terms ‘orphans’ and ‘dead’ exist even in the world of SEO – just in case you found these descriptions bizarre. So, what do they stand for?

To begin with, orphan pages are exactly what they sound like – neglected pages that have no links pointing to them from their sister pages within the site. This makes it practically impossible for web visitors and Google crawlers to locate these pages from other pages.

And now onto dead-end pages, these do not have any internal link going out of them, meaning any user or search engine that lands here can only hit the back button to stay onsite. In most cases, though, they opt to leave the site altogether.

Both the orphan and dead-end pages negatively affect internal linking results, and any other work you may be doing for your on-page optimization. The two primary reasons for this is because these pages prevent efficient distribution of link equity and also harm user experience. So, be sure to identify all these pages and do whatever it takes to interlink them with other pages in your site.

Be careful with your anchor texts

There exists a common misconception among a section of SEOs that anchor texts matter very little when it comes to internal links. To them, you can use as many matched anchors as you wish as long as you’re doing it internally. Nothing could be further from the truth.

Google has, on numerous occasions, recommended that webmasters pay equal attention to the anchor texts used for both internal and external links. Over-optimization in any of them is highly discouraged and can attract harsh penalties including loss of rankings. While there’s no secret sauce for choosing the right anchor text to use for your internal links, the following three tips should provide some direction:

  • Whenever possible, try to include keywords that are relevant to the target page.
  • Never use the same anchor text for multiple links pointing to different pages on your site. Doing this can easily confuse the crawlers.
  • Avoid using one-word anchor texts as it is easy to keyword stuff it, sometimes unknowingly.

Mind where you place your internal link

The location of links in your site determines their power and impact on the target pages. For example, a link placed on a page with two outbound links is sure to pass more link juice than the one put on a page with two outbound links – all other factors kept the same.

In the same breath, links placed within the body of content (contextual links) have more weight than those placed on a site’s sidebar or footer area. A few years back, blackhat SEOs misused the latter technique, which forced Google to reduce the power and significance of these links. They now count very little and can even lead to penalties if used without caution.

Use tools to identify opportunities for internal linking

If you run a big site with hundreds or even thousands of pages, it can prove quite challenging to audit your internal linking structure manually. Luckily for you, advances in tech mean there’s no shortage of tools to automate and simplify this and many other website management processes. Today, you’ll find lots of both free and paid tools, so there’s no reason really why you should try to do things manually.

Screaming Frog is an excellent (and free) tool that you can use to analyse your website’s internal linking structure within minutes. The tool allows you to filter and organise URLs based on the number of internal links they have. You can also use it to identify pages that contain specific terms and phrases – a feature that will come in handy when you’re looking for pages to place your internal links.

Other useful tools you may want to check out include Ahrefs, Majestic, and Moz. All of them can show you the pages with the most inbound links pointing to them. With this knowledge, you can then identify where your most powerful internal links are likely to come from.

Common mistakes to avoid when building internal links

When done correctly, internal linking can be a real treasure-trove of SEO opportunities that you have full control over. However, for you to enjoy maximum benefits using this strategy, you will need to watch out for common mistakes that could painfully cost your business.

Mistake #1 – using long redirect chains and loops

Redirects, just as the name suggests, are aimed at directing web visitors to the right pages in or out of your site. There are two main types of redirects – described as either 301 or 302.

301 redirects are for permanently redirected pages such as those you have deleted from your site. On the other hand, 302 redirects should be used on pages that you’ve redirected for a short time, for example, when redesigning a page or moving your site to a new host.

While setting up redirects can help to improve user experience, it can also achieve the opposite effect if approached wrongly. For example, if a redirect leads to another one, the chains it creates can likely slow down your site, waste the crawl budget, or even confuse search engine crawlers. To fix this, consider linking directly to the new destination pages, especially in the case of 301, and only use redirects where it’s essential.

Mistake #2 – adding no-follow attributes to your links

When you no-follow a link, the message you send to search engine crawlers is that they should not follow that link to its destination.

You might wonder, but why do this?

Well, this command is incredibly useful when you want to prevent search bots from discovering and indexing pages like privacy policy and registration forms. However, for most parts, no follow tags are not needed for internal links, especially if you’re looking to distribute link equity across your website.

Mistake #3 – Not minding the page crawl depth

Crawl depth refers to the number of clicks required for a visitor to reach a page from the homepage. As a rule of thumb, no page should be further than three clicks away from home if it is to perform optimally on search results. The reason behind this is that the lower the crawl depth, the harder it becomes for search bots to crawl a page.

To fix this problem, be sure to have all your important pages as closest to your homepage as possible. Of course, this means taking care of your site architecture right from the beginning to avoid the hassle that comes with restructuring a website after it’s grown big.

Wrapping up

Internal linking is an important SEO strategy that you cannot afford to overlook if you want to remain competitive and grow your online business. The best part about it is that you have full control over the process, while you can even automate a good portion of the work involved.

If you’d like some help with your site’s SEO or want to consult on how to go about your internal linking strategy, don’t hesitate to contact me. I will show you how to attract free organic traffic and customers to your business and ultimately skyrocket your sales and profits.Interested in learning more? Get in touch now for a free 15-minute consultation.

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Blog Post

7 Tips for a Successful Brand Launch

Social Media branding

The truth of the matter is that a lot of business owners and service providers fail to launch successful brands because they lack the fundamental knowledge of what a brand is and how they work.

Your brand is simply a definition of your customer’s overall perception of the service you provide or your business.

It goes without saying that building a brand is by no means an easy feat, it takes time, patience and effort.

Today, we will look into how you can successfully launch your brand.

1. Target Audience

Your brand should be built on the target audience of your business or service you provide. It is important to remember that when you fail to establish a target audience you end up advertising to everyone and no-one in particular.

When trying to launch a brand, keep in mind the people that you are trying to reach.

2. Time

The last thing you want to do is to rush the launch of a new brand. Even if your product is ready to launch, take your time to ensure that your product launch event is one that will leave a lasting impression on your target audience.

Preparing adequately takes time, start planning for your brand launch as early as possible. That goes the same for consistency. It is time and consistency that will cement your brand with people. 

3. Create an Identity

You and your team need to decide on your brand identity, do you want to be a vibrant brand that evolves fairly often like Pepsi or do you want to be a traditional brand that remains original through the years like Coca Cola?

Your brand’s identity will be greatly influenced by your target audience; different classes of people have different tastes. Remembering who your target audience is should influence the identity you create.

4. Plan

Launching a brand can be quite stressful, it really doesn’t matter if this is your first time or if you have launched a few brands in the past.

Consider making use of an event planning template to help you plan and track the progress of you and your team leading up to your brands big day. This helps keep everyone focused.

5. Internet Marketing

The key to the success of any brand in this day and age is to not only understand how internet marketing works but to make use of it effectively.

Master the art of digital marketing to tell the story of your brand and product so that your target audience becomes interested and actually evolve into loyal customers. If used effectively this style of marketing can reach a wide audience, often global as your potential customers share with those on their contact list.

6. Internal Launch

It is important to launch your brand internally before introducing it to your target audience. Your team members and employees are at the centre of your brand launch, they are undoubtedly your brand’s primary ambassadors.

When members of your team or organisation believe in the new brand you are trying to launch, they can then authentically tell your brand’s story when they fully understand the meaning of your brand, product and the service you provide.

Word of mouth is perhaps one of the most powerful selling tools. Once people start talking about your new brand, either face to face or online, then soon your new brand is being recognised and sought after.

7. Brand uniformity

The success of your new brand depends on uniformity; your brand has to be exactly the same, everywhere and at every single time.

The team over at expreetext.net put together a more detailed post around Brand Marketing that is worth checking out.

Create a brand guideline that will guide the usage of your brand, this will include everything from visuals such as photography, fonts, logo use and everything in between.

All the biggest brands have one thing in common; they look the same every single time no matter where and how they are used. Thus making them instantly recognisable and the consumer knows exactly what they are getting.

Image Pixbay License CCO